Plans and billing

Two plans. Free is free, with no time limit and no card. Pro is $5.99 a month, or $59.99 a year.

What Free covers

The plans panel lists it in eight lines:

• Your urls.bio page
• Unlimited links
• Themes and customization
• Email capture
• Link scheduling
• NSFW content gating
• Verified badge
• Analytics for the last 30 days

In practice that means your page at urls.bio/yourname, as many blocks as you want, twenty of the twenty-five block types, all six style presets, all twelve colour schemes, all fourteen fonts, all seven patterns, your own colours, motion, the subscriber list with its CSV export, the map and the source list and the per-link table in analytics, your page in the sitemap, and a link preview card drawn in your own theme.

Almost nothing in design is behind Pro, and your list is yours to export on either plan.

Two of those lines are worth pulling out, because they are the ones people assume are paid:

• Link scheduling is free. Any block can be set to appear and disappear on dates you choose, down to the minute, with no plan attached. See blocks and links.
• Email capture is free, and so is the list it builds and the CSV export of it. Pro is what you need to write to that list, because sending costs money on every message. See email capture.

What Pro adds

The seven lines on the card:

• 90 and 365 day analytics ranges. See analytics.
• Email marketing integrations. Klaviyo, Mailchimp, beehiiv, and webhooks, plus your own Google Analytics and Meta Pixel IDs. See integrations.
• Custom page title and description. What search engines and link previews show. See sharing.
• Up to three tabs on your page. One page, three named lists of blocks. See blocks and links.
• Password protect your page. See settings.
• Your own domain. One DNS record and an automatic certificate. See sharing.
• Remove urls.bio branding. No badge at the bottom of your page.

Four more things come with it that the card does not have room for:

• The newsletter. Your own sending address, and posts to the list you have collected. See newsletter.
• The media kit. A page you send a brand, built from your blocks and your own measured numbers. See media kit.
• Five block types. Gallery, file download, voice intro, contact form, and menu. See blocks and links.
• Two upgrades on any link. A/B test and click limits.
• An image background in the Design panel.

The newsletter allowance

Sending has its own numbers, because sending has its own costs. Writing posts is part of Pro, and Pro includes 250 subscribers and 1,000 sends a month. Sends reset on the first of the month.

Collecting addresses is not part of Pro. A free page can grow a list for as long as it likes, and start writing to it whenever it upgrades. Free sends nothing: every message that leaves costs money and carries a sending reputation, so writing to a list is Pro's alone.

Every sending address starts at 500 emails a day and warms up from there, whatever the plan.

If you outgrow the Pro allowance, More sending in Settings raises both ceilings, billed monthly on top of Pro. Each step states the whole allowance it buys: S is 2,500 subscribers and 10,000 sends a month for $19, M is 10,000 and 40,000 for $79, L is 25,000 and 100,000 for $199. They are bought on the web.

Where the Pro controls are

On Free, the Pro fields are visible rather than hidden. Page title and Search description sit in the Page card in Settings with a small lock and the word Pro beside them, and the inputs are switched off. Clicking that lock opens the plans panel with the reason on it, "Custom page titles are a Pro feature", so you always know what you are being asked to pay for. The same pattern is used on the Hide urls.bio badge switch, on the Emails row, on Pro blocks in the Block Library, on the Upgrades section inside a link block, and on the whole Integrations tab.

The annual price

$59.99 a year against $71.88 at the monthly rate. That is $11.89 off, close enough to two months, and the panel says so on the yearly option.

Changing plan

Plan and billing sits in the sidebar under your name, and again in Settings, where the card tells you which plan you are on before you open anything.

Upgrading opens Stripe checkout. A switch above the price flips between monthly and yearly before you go, so pick the one you want first. Coming back from a successful checkout lands you in the dashboard on Pro. If you close the checkout, nothing changes and nothing is charged.

Once you are on Pro the same panel opens the Stripe billing portal, where you update your card, switch between monthly and yearly, or cancel. urls.bio does not hold your card details at any point.

What happens if you go back to Free

Nothing is deleted. Your blocks, your links, your integration keys, your posts, and your subscriber list all stay where they are.

What changes is what visitors see:

• Contact form, file download, voice intro, and menu blocks stop rendering on your public page. They stay in your block list, so nothing has to be rebuilt.
• Galleries show their first five images. A gallery added on Pro keeps rendering; it is not taken off the page.
• The urls.bio badge comes back.
• Page title and search description lock, so you can no longer change what search engines and link previews show.
• A passcode stops being enforced, and your page opens. It is not deleted, and Remove still works.
• A connected custom domain stops resolving, and visits to it land on urls.bio. The domain stays on your account.
• New subscribers stop syncing to Klaviyo, Mailchimp, beehiiv, and your webhook. They still land in Audience, and the keys stay stored.
• The Newsletter tab goes away, and nothing scheduled sends. Your sending address and your posts stay where they are.

Put a card back on and everything reappears exactly as you left it, with no retyping.

Common questions

Is there a trial? None is offered, because Free is not a trial. It has no time limit and takes no card.

Do you take a cut of anything I sell? No. urls.bio does not handle money on your behalf, so there is nothing to take a cut of.

Can I pay yearly after starting monthly? Yes. The Stripe billing portal switches between them.

Will my page go down if a payment fails? Your page stays up. What lapses is the Pro-only behaviour in the list above.

Can I write a post on Free? No. Collecting addresses is free and the list is yours either way, but writing and sending posts needs Pro. See newsletter.